SALMA FODA
Transition & Leadership Coaching

Your 1:1 Coaching Experience
Do you recognise yourself in some of these experiences?
-
A desire to grow but not knowing where to begi
-
Successful on paper but feeling unfulfilled or trapped in routine
-
Loneliness or disconnect from what once felt familia
-
Feeling stuck or at crossroads or struggling with uncertainty
-
Questioning your identity, craving deeper meaning and purpose
-
A longing to express yourself more honestly at work and in life
-
A fresh start after a major change (relocation, midlife transition, etc.)
-
Your own goals feel like a weight you carry rather than a direction that motivates you.
-
Feeling like life is happening to you, not for you
This is for people whose life has stopped feeling like theirs.
I walk beside my clients as they move through transitions with greater confidence and ease, helping them avoid years of uncertainty and hesitation.
My work focuses on turning moments of uncertainty into opportunities and transitions into gateways for growth and alignment with your truth. Sessions are grounded in balance: courage and vulnerability, ambition and peace, strength and struggle.
One thing I can promise: you will find clarity.
When your outer life no longer reflects your inner reality, it may be time for renewal.
You don’t have to struggle your way out...
How I Work..
Sessions practicalities
Sessions are 1:1, confidential, and built entirely around you — your pace, your story, your needs.
– 60 minutes per session
– Online, worldwide — occasionally in person in Berlin
– Languages: English, Arabic, and French
– Availability: Monday to Friday, 9am–5pm CET (Berlin)
Occasional flexibility for different time zones — feel free to reach out.
Between sessions
You are not alone between our conversations. Light support via email/whatsapp is available when needed, alongside simple reflection and integration assignments to keep the momentum alive.
Program Booking
Before our introductory call or booking a program, you'll receive a short Alignment & Discovery Assessment — a foundational mapping of where you are, where you want to be, and what may be standing between the two.
First 30-minute introductory call is complimentary.
→ Already feel a clear yes? Pick your program

The Shifts You Are Looking For
In our work together, expect to experience moments of breakthrough and strong shifts.
This is what the work looks like from the inside out.
From fear & outdated patterns
͢
self-trust & choice
From self-doubt & procrastination
͢
presence and bold action
From survival
͢
flow & creativity
From hustle & control
͢
meaning & quality living
From pressure & external noise
͢
inner truth & awareness
From performing
͢
heart-led impact
From autopilot
͢
moving with intention
From conflicting inner voices
͢
intuitive discernment
From stuck or lost
͢
clarity & movement
From limitations
͢
endless possibilities
From overwhelmed by goals
͢
energized by the journey



“Success is a daily life that reflects your truth and keeps you evolving — anchored in your heart”
SALMA FODA
Your Layers of Growth
I. Clarity & Direction
Practical tools to move past self-doubt and restore self image. Settle your inner turmoil into grounded peace and expansion. Turning obstacles into pathways toward fulfilment. Make sense of your path: connect your past, current drive, and future direction. From blurriness to confidence and aligned decision-making
II. Inner Alignment & Personal Power
Return to your energy and direct it toward what matters. Reconnect to your intuitive voice. Prioritise what truly matters. Steadier self-belief. Freedom from what no longer serves you.
III. Expansion & Life Design
Crafting your own blueprint, structured yet open to life’s surprises. Openings that create ripple effects across all life areas. Effortless authentic self-expression. Healthier boundaries, deeper connections, fulfilling social circles. As you rise, those around you feel it too and get inspired.
No need to have it figured out before you begin. We’ll find clarity and navigate your blind spots together. Just show up willing.
What sessions feel like..
My coaching blends compassion with honest reflection and feedback. Sessions are a space to pause, breathe, and reconnect with yourself — meeting you exactly where you are. Expect both expansive and grounded approach: intuitive insights alongside grounded, step-by-step guidance; creative exploration alongside structure and practical tools.
Together we will:
-
uncover your authentic priorities and desires — beneath the noise of expectation and old unhelpful patterns.
-
dissolve the beliefs and narratives that have kept you small or stuck.
-
explore your strengths and learn to bring them fully into your life and leadership.
-
take tangible, meaningful steps toward a life that actually feels like yours.
-
turn your transition into a season of growth, not just survival.
-
activate or expand your creativity in how you approach things
This is not about quick fixes. The goal is sustained, inside-out transformation — equipping you with what you need to move through future changes and expansions steady and unshakable. It is about how you see yourself and how you show up in everything.
Whatever you dare to envision, there is no ceiling here.
My clients perceive me as clear and sharp-minded. They describe the experience as deeply clarifying, heart-expanding, empowering, and quietly life-changing. Those who do the work report rapid inner shifts, a settled sense of self, a renewed sense of direction, and an almost effortless opening of new possibilities.


IS THIS FOR YOU?
This is for you if
You feel there is more to you than your current life reflects — and you're ready to find out what that is.
You don't know where to start, but you're committed to showing up and finding out.
Things are generally fine — but fine is no longer enough.
You're going through a major transition and want to move through it with clarity rather than just survive it.
You're willing to have honest, sometimes uncomfortable conversations — with me, and with yourself.
You know that real growth requires real courage and willingness to change, and you're willing to bring both.
Tired of feeling defeated by circumstance, habit, or a mindset — ready to become the protagonist of your own story. coaching requires you to be an active participant.
Done with ordinary and ready to find out what a full life actually feels like.
Done keeping yourself busy to avoid what you know needs attention, waiting for the right moment.
You get intimidated by our own power — but you would take every step needed to meet it fully.
Determined to live a life of meaning and explore your potential to its fullest.
If any of this felt like a quiet yes — start here.
This is not for you if
You are drawn to the idea of growth but not yet ready to act on it.
You would rather hear what feels comfortable than what is true.
You are not open to examining your own patterns or considering new perspectives.
You are living with a diagnosed mental health condition that requires clinical care — that is beyond my scope, and you deserve exactly the right support.
You need topic-specific support for cases like relationship counselling, business management or logistics around relocation. My work is more about the inner work that makes everything else possible: identity, inner clarity, vision, communication, and the steps toward your personal goals.
You are mainly looking for a space to vent. While sessions hold space for emotions for sure, the work is forward-focused.
You are looking for a quick fix rather than real, sustained change.
You are looking to only be told what to do rather than actively discovering what is true for you.
You want to keep hiding behind who everyone expects you to be — rather than face what genuine fulfilment actually requires of you.
You'd rather stay safe in the ordinary than take the risk that leads to the extraordinary life you know is possible.
Your end-goals are purely self-contained, with no interest in how your growth extends to those around you.
Curious what this looks like in practice? Read what others have shared.
Scheduling
To honor the dedicated time and presence reserved for each client, sessions canceled beyond the following limits are non-refundable:
-
Up to 2 sessions may be rescheduled within the 6-session program
-
Up to 4 sessions may be rescheduled within the 12-session program
A questionnaire follows booking to help us make the most of our time together.
Investment
Bookings are paid in advance :
-
6-session program — full payment before we begin
-
12-session program — two installments (one before each set of six sessions)
Payments are non-refundable once the program begins.
Inquire about program pricing
Accessibility
I believe this work should be accessible to those who need it most.
15% discount for:
-
unemployed individuals
-
single parents with part-time employment
-
emerging freelance artists
Up to 30% discount for:
-
displaced individuals, depending on circumstances